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Intense Group Behavior and Brand Negativity
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Intense Group Behavior and Brand Negativity

Forfatter:
innbundet, 2023
Engelsk
Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation.
Undertittel
Comparing Rivalry in Politics, Religion, and Sport
Opplag
1st ed. 2023
ISBN
9783031234552
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
11.1.2023
Antall sider
120