Spar
Intelligent Support Systems for Marketing Decisions
Forfatter:
heftet, 2012
Engelsk
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
- Forfatter
- Nikolaos F. Matsatsinis, Y. Siskos
- Opplag
- Softcover reprint of the original 1st ed. 2003
- ISBN
- 9781461354154
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 30.10.2012
- Antall sider
- 514
