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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

Undertittel
A Global Brand-Driven Approach
Opplag
Second Edition 2022
ISBN
9783030764159
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
4.1.2022
Antall sider
374