
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
- Undertittel
- A Global Brand-Driven Approach
- Forfatter
- Philip J. Kitchen, Marwa E. Tourky
- Opplag
- Second Edition 2022
- ISBN
- 9783030764159
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 4.1.2022
- Antall sider
- 374
