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Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns

Engelsk
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Redaktør
P. Kitchen
Opplag
1st ed. 2010
ISBN
9781349367054
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
27.8.2016
Antall sider
181