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Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns

innbundet, 2010
Engelsk
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
Redaktør
P. Kitchen
ISBN
9780230577343
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
7.7.2010
Antall sider
181