Spar
Innovation and Marketing in the Pharmaceutical Industry
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
- Undertittel
- Emerging Practices, Research, and Policies
- Redaktør
- Min Ding, Jehoshua Eliashberg, Stefan Stremersch
- Opplag
- Softcover reprint of the original 1st ed. 2014
- ISBN
- 9781493952304
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 23.8.2016
- Antall sider
- 768
