Spar
Inclusive Branding
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
- Undertittel
- The Why and How of a Holistic Approach to Brands
- Forfatter
- Klaus Schmidt, C. Ludlow
- Opplag
- Softcover reprint of the original 1st ed. 2002
- ISBN
- 9781349430154
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 1.1.2002
- Forlag
- Palgrave Macmillan
- Antall sider
- 210
