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I'm With the Brand
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I'm With the Brand

Forfatter:
pocket, 2008
Engelsk
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
Undertittel
The Secret Dialogue Between What We Buy and Who We Are.
Forfatter
Rob Walker
ISBN
9781845298876
Språk
Engelsk
Vekt
266 gram
Utgivelsesdato
11.9.2008
Antall sider
320