Spar
Identifying Hidden Needs
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
- Undertittel
- Creating Breakthrough Products
- ISBN
- 9780230300897
- Språk
- Engelsk
- Utgivelsesdato
- 6.10.2010
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
