
How to make a Western brand successful in China
- Undertittel
- Should it rely on its Western image or adapt to its products' market?
- Forfatter
- Isabelle Idrac
- ISBN
- 9783656477082
- Språk
- Engelsk
- Vekt
- 145 gram
- Utgivelsesdato
- 9.8.2013
- Forlag
- Grin Publishing
- Antall sider
- 104
