Spar
How to Brand Nations, Cities and Destinations
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
- Undertittel
- A Planning Book for Place Branding
- Forfatter
- T. Moilanen, S. Rainisto
- ISBN
- 9780230584594
- Språk
- Engelsk
- Utgivelsesdato
- 14.12.2008
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
