Spar
How to Advertise: Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)
An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing.
- Forfatter
- Kenneth Roman, Jane Maas, Martin Nisenholtz
- Opplag
- 0003
- ISBN
- 9780312340216
- Språk
- Engelsk
- Vekt
- 340 gram
- Utgivelsesdato
- 1.3.2005
- Forlag
- St. Martin's Griffin
- Antall sider
- 288
