Gå direkte til innholdet
How Cities Become Brands
Spar

How Cities Become Brands

Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
Undertittel
Developing City Brands Purposefully and Thoughtfully
Opplag
2024 ed.
ISBN
9783658437756
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
27.3.2024
Antall sider
226