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Health Services Marketing
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Health Services Marketing

For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
Undertittel
A Practitioner's Guide
ISBN
9780387736044
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
19.10.2007
Antall sider
164