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Handbook of Marketing Decision Models
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Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Opplag
Softcover reprint of the original 2nd ed. 2017
ISBN
9783319860411
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2018
Antall sider
598