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Handbook of Marketing Decision Models
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Handbook of Marketing Decision Models

In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.
Opplag
2nd ed. 2017
ISBN
9783319569390
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
26.7.2017
Antall sider
598