
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Undertittel
- The Genesis of Human-to-Human Marketing
- Forfatter
- Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
- Opplag
- 1st ed. 2021
- ISBN
- 9783030595302
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 13.12.2020
- Antall sider
- 267
