Gå direkte til innholdet
H2H Marketing
Spar

H2H Marketing

innbundet, 2020
Engelsk

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Undertittel
The Genesis of Human-to-Human Marketing
Opplag
1st ed. 2021
ISBN
9783030595302
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
13.12.2020
Antall sider
267