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Growth Strategies of Hotel Chains
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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how
- Undertittel
- Best Business Practices by Leading Companies
- Forfatter
- Kaye Sung Chon, Onofre Martorel Cunill
- ISBN
- 9781136752926
- Språk
- Engelsk
- Utgivelsesdato
- 7.2.2006
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
