Graphic Communications: Digital Design & Print Essentials

Graphic Communications: Digital Design and Print Essentials uses an easy-to-understand approach to teach the processes, methods, and equipment used in the graphic design and printing industry, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Career and professional business chapters help prepare students for futures in industry, while technical chapters discuss topics related to typography, design, layout. Technological advancements and newer processes, such as updates to digital printing and web design, have been included in this edition.

• Correlated to Print ED]'s "Introduction to Graphics" Graphic Communication Skills Competencies (GCSC) credential.
• Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content, while Academic Links throughout various chapters use questions and activities to relate chapter content to math, science, and history.