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Globalizing Ideal Beauty
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Globalizing Ideal Beauty

Forfatter:
Engelsk
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Undertittel
Women, Advertising, and the Power of Marketing
Forfatter
D. Sutton
ISBN
9781137021007
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2012
Antall sider
210