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Global Strategy
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Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.
- Undertittel
- A Market Creation Approach
- Forfatter
- Sali Li, Noman Shaheer
- ISBN
- 9781071894224
- Språk
- Engelsk
- Utgivelsesdato
- 19.12.2024
- Forlag
- Sage Publications
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
