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Fundamentals of Business-to-Business Marketing
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Fundamentals of Business-to-Business Marketing

?This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Undertittel
Mastering Business Markets
Opplag
Softcover reprint of the original 1st ed. 2015
ISBN
9783319385211
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.10.2016
Antall sider
330