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Fundamentals of Business-to-Business Marketing
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Fundamentals of Business-to-Business Marketing

innbundet, 2015
Engelsk
?This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Undertittel
Mastering Business Markets
ISBN
9783319124629
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
24.3.2015
Antall sider
330