From Emotion to Brand

Personal branding is not a matter of how you package yourself.This book re-examines the starting point of personal branding through the "e;language of life."e;From Emotion to Brand proposes that the essence of personal branding is not self-promotion or image design, but the process of organizing your daily life and the emotions felt within it into language.We already live every day making choices, reacting, and feeling.Those repeated routines already explain the existence of "e;me,"e; even without words.This book does not tell you to invent a new version of yourself.Instead, it suggests slowly discovering the "e;unspoken"e; self within the life you have already lived.When emotions are organized into language, life gains direction—and that direction becomes the standard for the brand called "e;Me."e;From Emotion to Brand is not a book about simply "e;starting"e; personal branding.In an era where one must live as a brand, it proposes a starting point to understand the unique colors and standards of your own life.We now live in an era where who you are—as someone to be chosen—matters more than what you choose.Before revealing more of yourself, this book offers an opportunity to reflect on the standards by which you understand and explain yourself.