Gå direkte til innholdet
From Chinese Brand Culture to Global Brands
Spar

From Chinese Brand Culture to Global Brands

innbundet, 2013
Engelsk
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Undertittel
Insights from aesthetics, fashion and history
ISBN
9781137276346
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
4.10.2013
Antall sider
219