From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromised. Original. 30,000 first printing.