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Football Brands
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Football Brands

Forfatter:
Engelsk
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Opplag
1st ed. 2010
ISBN
9781349312856
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.4.2010
Antall sider
194