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Football Brands
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Football Brands

Forfatter:
innbundet, 2010
Engelsk
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
ISBN
9780230232532
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
29.4.2010
Antall sider
194