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Focus Groups
Focus Groups
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Focus Groups

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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Undertittel
Supporting Effective Product Development
ISBN
9781134505654
Språk
Engelsk
Utgivelsesdato
14.11.2002
Forlag
CRC PRESS
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