
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
- Undertittel
- Scientific Models
- Redaktør
- Tsan-Ming Choi
- ISBN
- 9781493902767
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 31.1.2014
- Antall sider
- 151
