Spar
Fake Marketing Dilemmas
Les i Adobe DRM-kompatibelt e-bokleserDenne e-boka er kopibeskyttet med Adobe DRM som påvirker hvor du kan lese den. Les mer
Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple. Questions answered in the book:- The 4Ps or no P?- Brand purpose or corporate purpose?- Purpose or profit?- Top-down or bottom-up budgeting?- Global or local?- Top or bottom of the funnel?- In-house or the outhouse?- Agile or not?- Best of breed or one throat to choke?- Bigger or better?- Is an agency a cost or value?- Pay more or less for your agency fees?- Open tender or closed tender?- Math or Mad Men?- Personalising or mass marketing?- Creative or technology?- WFH or back to the office?- Net zero emissions or not?- Pitch your business before Christmas?
- Undertittel
- The Folly of Making Complex Marketing Issues Simple
- Forfatter
- Darren Woolley
- ISBN
- 9781923078055
- Språk
- Engelsk
- Utgivelsesdato
- 18.9.2023
- Forlag
- Vivid Publishing
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
