
Facing concerns of the longevity of the OEM model within China
- Undertittel
- An investigation of the importance of corporate & brand strategy in facilitating the transition from OEM to OBM
- Forfatter
- Laura E. M. Thomson
- ISBN
- 9783659898297
- Språk
- Engelsk
- Vekt
- 233 gram
- Utgivelsesdato
- 3.6.2016
- Antall sider
- 144
