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Explaining Consumer Choice
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Explaining Consumer Choice

Forfatter:
innbundet, 2007
Engelsk
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Forfatter
G. Foxall
ISBN
9781403998620
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
27.6.2007
Antall sider
256