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Evaluation in Advertising Reception
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Evaluation in Advertising Reception

Forfatter:
Engelsk
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Undertittel
A Socio-Cognitive and Linguistic Perspective
Forfatter
S. Bullo
Opplag
1st ed. 2014
ISBN
9781349468362
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
1.1.2014
Antall sider
207