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Evaluation in Advertising Reception
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Evaluation in Advertising Reception

Forfatter:
innbundet, 2014
Engelsk
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Undertittel
A Socio-Cognitive and Linguistic Perspective
Forfatter
S. Bullo
ISBN
9781137350428
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
22.8.2014
Antall sider
207