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European Retail Research
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European Retail Research

Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005;
Undertittel
2008 | Volume 22
ISBN
9783834910844
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
28.10.2008
Antall sider
227