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Essentials of Marketing with MyMarketingLab
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Essentials of Marketing with MyMarketingLab

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Opplag
3 ed
ISBN
9780273727729
Språk
Engelsk
Vekt
1162 gram
Utgivelsesdato
11.1.2013