Essentials of Marketing Research

Facts101 is your complete guide to Essentials of Marketing Research. In this book, you will learn topics such as The Marketing Research Process, The Human Side of Marketing Research: Organizational and Ethical Issue ..., Qualitative Research, and Secondary Data Research in a Digital Age plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.