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Essentials of Global Marketing
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Essentials of Global Marketing

Forfatter:
pocket, 2012
Engelsk
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Opplag
2 ed
ISBN
9780273756545
Språk
Engelsk
Vekt
1026 gram
Utgivelsesdato
19.7.2012
Antall sider
560