Essentials of Contemporary Advertising

Facts101 is your complete guide to Essentials of Contemporary Advertising. In this book, you will learn topics such as The Business of Advertising,, Segmentation, Targeting, and the Marketing Mix,, Communication and Consumer Behavior,, and Account Planning and Research, plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.