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Essential Guide to Marketing Planning
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Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
- Forfatter
- Marian Burk Wood
- ISBN
- 9781292117546
- Språk
- Engelsk
- Utgivelsesdato
- 16.1.2017
- Forlag
- Pearson Education
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
