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Escalation of Commitment in Internationalization Processes
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Escalation of Commitment in Internationalization Processes

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.

Undertittel
The Role of Bounded Rationality in the Uppsala Model
Forfatter
Björn Röber
Opplag
Softcover reprint of the original 1st ed. 2018
ISBN
9783319887142
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
25.8.2018
Antall sider
194