Entertainment Marketing and Communication, Selling Branded Performance, People, and Places

Facts101 is your complete guide to Entertainment Marketing and Communication, Selling Branded Performance, People, and Places. In this book, you will learn topics such as Characterizing Our Experience Culture, Venue Economics and Servicescapes, Audiences, Culture, and Subculture, and Segmenting Entertainment Audiences plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.