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Emotions, Advertising & Consumer Choice
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Emotions, Advertising & Consumer Choice

Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour.
ISBN
9788763001984
Språk
Engelsk
Vekt
790 gram
Utgivelsesdato
1.4.2007
Antall sider
462