Gå direkte til innholdet
Emotion and Reason in Consumer Behavior
Spar

Emotion and Reason in Consumer Behavior

Forfatter:
innbundet, 2006
Engelsk
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
ISBN
9780750679763
Språk
Engelsk
Vekt
360 gram
Utgivelsesdato
9.1.2006
Antall sider
182