Spar
Embedded Lead Users inside the Firm
Forfatter:
heftet, 2012
Engelsk
The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. I show which factors foster the lead userness of employees and what characterizes embedded lead users’ behaviors.
- Undertittel
- How Innovative User Employees contribute to the Corporate Product Innovation Process
- Forfatter
- Tim Schweisfurth
- ISBN
- 9783658000653
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 5.10.2012
- Forlag
- Springer
- Antall sider
- 221
