
Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
- Undertittel
- A State of the Art Analysis and Future Directions
- Opplag
- 1st ed. 2017
- ISBN
- 9783319524580
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 22.2.2017
- Antall sider
- 138
