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Electronic Word of Mouth (eWOM) in the Marketing Context
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Electronic Word of Mouth (eWOM) in the Marketing Context

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Undertittel
A State of the Art Analysis and Future Directions
Opplag
1st ed. 2017
ISBN
9783319524580
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
22.2.2017
Antall sider
138