Effects of a Management Model on the honey value chain

The key point of the Management Model for the Sandoval Beekeeping Microenterprise is the Associativity with farmers in the area, in order to improve the value chain of APISAN honey bee honey. The qualitative theoretical methodology proposed by Hern ndez Sampieri and Fern ndez (2010) was used in the design, starting with a problem and defining in the research design the components of the CANVAS Management Model for the Structuring of the Value Chain. The method used was the diagnosis of the level of intervention of Potential Distributors and Public Institutions that promote the beekeeping activity in Ecuador. The results of the research show the components that influence the purchasing decision of Potential Distributors and the level of government support to the beekeeping activity, and offers a complete guide to implement a Management Model for the beekeeping enterprise with the help of Strategic Partners and the Public Sector.