Eat That Frog!, Fourth Edition

The productivity classic-now updated with powerful new tools.You know that task you keep avoiding? The one that would actually move the needle-but somehow never gets done?Legendary success coach Brian Tracy has the answer: Eat your frogs first.Your "e;frog"e; is your most important, most challenging task. Tackle it first thing each morning, and everything else becomes easier. Procrastination loses its grip. Momentum builds.Tracy's 21 battle-tested principles show you how to wake up knowing exactly what matters, break intimidating projects into action, eliminate what's holding you back, and build unstoppable momentum.New in the fourth edition:New chapter: "e;Form New Habits, Become a New Person"e;-lasting productivity isn't willpower; it's rewiring your defaultsFour accelerator systems for calendar organization, productivity, self-discipline, and task completionDiscussion and action guide for immediate resultsDecision. Discipline. Determination. These three essentials have transformed millions of lives. Your most important work is waiting. Eat that frog.