Spar
Dynamic Models of Advertising Competition
Forfatter:
heftet, 2013
Engelsk
Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
- Undertittel
- Open- and Closed-Loop Extensions
- Forfatter
- Gary M. Erickson
- Opplag
- Softcover reprint of the original 1st ed. 1991
- ISBN
- 9789401713160
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 3.10.2013
- Forlag
- Springer
- Antall sider
- 122
